Culture is a key driver of growth, innovation and dynamism in the Welsh economy. As part of our wider plans to transform business support, the creative industries will have the full backing of a Plaid Cymru government.
We will:
- Ensure that our new National Development Agency has the expertise needed to provide tailored support to businesses across media, digital, culture and the arts.
- Support workforce development in the creative industries as part of a wider national skills strategy – promoting early-career routes, apprenticeships, and stronger links between education and industry, with a focus on inclusion and diversity.
- Promote co-operative solutions and shared resource hubs for self-employed and freelance workers, providing greater stability, collaboration and mutual support for Wales’s creative workforce.
- Establish a cross-sector Creative and Culture Forum, bringing together unions, cultural organisations, and public bodies to develop shared priorities and drive fair pay and improved working conditions in the sector.
- Ensure that more public spending on digital, publishing and creative services goes to Welsh companies, supports high-quality jobs paying a living wage, and guarantees timely payment of invoices.
- Include grassroots music venues in plans for reforming business rates to better support small businesses in retail, leisure and hospitality.
- Strengthen digital connectivity in every part of Wales – improving the infrastructure that creative and media businesses need, and widening access to heritage and culture online.